Last Updated: 2-5-26
This Cookie Policy explains how Mr. Rooter Plumbing (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website.
This policy is designed to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and where applicable, the General Data Protection Regulation (GDPR).
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies help websites function properly, remember preferences, analyze usage, and support advertising and marketing efforts.
Cookies may be:
-
Session cookies (deleted when you close your browser)
-
Persistent cookies (stored until they expire or are deleted)
2. Categories of Cookies We Use
A. Strictly Necessary Cookies
These cookies are required for the website to operate and cannot be disabled.
Examples:
-
Security and fraud-prevention cookies
-
Page navigation and form submission cookies
-
Cookie preference storage
California Legal Basis: Business purpose
GDPR Legal Basis (where applicable): Legitimate interest
B. Functional Cookies
These cookies allow the website to remember choices you make and provide enhanced functionality.
Examples:
-
Remembering service-area selections
-
Saving form inputs
California Legal Basis: Business purpose
GDPR Legal Basis: Consent (where required)
C. Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website so we can improve performance and usability.
Examples:
-
Page views and traffic sources
-
Time on site and interaction metrics
-
Conversion tracking
Analytics data is aggregated and used for internal reporting.
California Legal Basis: Business purpose
GDPR Legal Basis: Consent
D. Advertising & Marketing Cookies
These cookies are used to measure advertising effectiveness and show relevant ads across websites and platforms.
Examples:
-
Google Ads and remarketing cookies
-
Call tracking and conversion pixels
-
Cross-device and cross-site advertising tools
Important California Disclosure:
We do not sell personal information for monetary consideration.
However, under California law, certain advertising cookies may be considered a “sharing” of personal information for cross-context behavioral advertising.
California Legal Basis: Sharing (opt-out available)
GDPR Legal Basis: Consent
3. Categories of Personal Information Collected via Cookies
Under California law, cookies may collect the following categories of personal information:
-
Identifiers (IP address, online identifiers)
-
Internet or network activity (pages visited, interactions, referrer URLs)
-
Approximate geolocation data (based on IP address)
-
Commercial information related to service inquiries
We do not knowingly collect sensitive personal information through cookies.
4. Your California Privacy Rights
If you are a California resident, you have the right to:
-
Know what personal information is collected via cookies
-
Request deletion of personal information
-
Opt out of the sale or sharing of personal information
-
Limit the use of sensitive personal information (if applicable)
We do not discriminate against users for exercising their privacy rights.
5. Do Not Sell or Share My Personal Information
California residents may opt out of the sale or sharing of personal information by:
-
Adjusting cookie preferences on our website
-
Enabling browser-based opt-out tools
-
Submitting a request through our contact information below
We honor Global Privacy Control (GPC) signals where required by law.
6. Managing Cookies
You may control or delete cookies through your browser settings. Most browsers allow you to:
-
View cookies stored on your device
-
Delete cookies
-
Block cookies altogether
Please note that disabling certain cookies may affect website functionality.
Browser resources:
7. Third-Party Cookies
We may allow third-party service providers (such as analytics and advertising partners) to place cookies on your device. These third parties may collect information about your online activities over time and across different websites.
Each third party is responsible for its own privacy practices.
8. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or business operations. Updates will be posted on this page with a revised “Last Updated” date.
9. Contact Information
If you have questions about this Cookie Policy or your privacy rights, contact us at:
Mr. Rooter Plumbing of Santa Cruz
107 McPhersonSanta Cruz, CA, 95060License: #903756
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or business operations. Updates will be posted on this page with a revised “Last updated” date.
