Last Updated: 2-5-26
This Privacy Policy describes how Mr. Rooter Plumbing (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, contact us, or use our services.
This policy is intended to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and where applicable, the General Data Protection Regulation (GDPR).
1. Personal Information We Collect
We may collect the following categories of personal information:
A. Identifiers
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Name
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Phone number
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Email address
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Service address
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IP address and online identifiers
B. Internet or Network Activity
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Pages visited
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Time spent on pages
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Referring URLs
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Interaction with ads, forms, or call-tracking numbers
C. Commercial Information
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Service inquiries
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Appointment requests
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Customer communications
D. Geolocation Data
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Approximate location based on IP address
E. Sensitive Personal Information
We do not intentionally collect sensitive personal information (as defined by CPRA), such as government IDs, precise geolocation, financial account credentials, or health data.
2. Sources of Personal Information
We collect personal information from:
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You (via forms, phone calls, or emails)
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Your browser or device
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Cookies and similar technologies
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Advertising and analytics providers
3. How We Use Personal Information
We use personal information for the following business purposes:
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Providing and managing plumbing services
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Scheduling appointments and responding to inquiries
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Communicating service updates and confirmations
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Improving website performance and user experience
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Measuring marketing and advertising effectiveness
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Detecting fraud and ensuring security
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Complying with legal obligations
4. Disclosure of Personal Information
We may disclose personal information to:
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Service providers (hosting, analytics, call tracking, marketing platforms)
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Franchise locations that service your geographic area
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Legal or regulatory authorities when required by law
All service providers are contractually required to use personal information only for authorized purposes.
5. Sale or Sharing of Personal Information (California Notice)
We do not sell personal information for monetary consideration.
However, under California law, certain disclosures of personal information through advertising and analytics technologies may be considered a “sharing” of personal information for cross-context behavioral advertising.
Examples may include:
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Advertising conversion tracking
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Remarketing or audience measurement tools
You have the right to opt out of this sharing.
6. Your California Privacy Rights
If you are a California resident, you have the right to:
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Right to Know – request information about personal data collected, used, or disclosed
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Right to Delete – request deletion of personal information
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Right to Correct – request correction of inaccurate personal information
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Right to Opt Out – opt out of the sale or sharing of personal information
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Right to Limit – limit the use of sensitive personal information (if applicable)
We will not discriminate against you for exercising your privacy rights.
7. How to Exercise Your Rights
You may exercise your privacy rights by:
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Using cookie or privacy preference tools on our website
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Enabling browser-based privacy controls (such as Global Privacy Control (GPC))
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Contacting us using the information below
We honor GPC signals where required by California law.
8. GDPR Legal Bases (EU / UK Visitors)
Where GDPR applies, we process personal data under the following legal bases:
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Consent
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Contractual necessity
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Legitimate business interests
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Legal obligations
You may withdraw consent at any time.
9. Data Retention
We retain personal information only for as long as necessary to:
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Provide requested services
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Maintain business and legal records
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Comply with regulatory requirements
Data is securely deleted or anonymized when no longer required.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information.
No method of transmission over the internet is completely secure.
11. Children’s Privacy
Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children.
12. Updates to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.
13. Contact Information
If you have questions or wish to exercise your privacy rights, contact us at:
Mr. Rooter Plumbing of Santa Cruz
107 McPhersonSanta Cruz, CA, 95060License: #903756
